A few giant tech platforms control key online markets like app stores, search, and social media. This cause pushes for fair rules so dominant platforms cannot tilt the field toward themselves or squeeze rivals and small businesses. Winning means stronger enforcement and clearer guardrails so consumers get more real choices and better prices.
Why this matters now
When a small number of platforms act as “gatekeepers,” they can decide which products get seen, which apps can compete, and what fees businesses must pay to reach customers.
That can mean higher prices, fewer choices, and slower innovation. It can also affect privacy and online safety when profit-focused algorithms shape what people see and buy.