HQ
Dearborn, MI
Automaker’s fund financing wildland firefighting equipment and forest resilience.
The Bronco Wild Fund is an initiative by Ford Motor Company that dedicates a portion of Bronco vehicle sales to conservation projects. Working with the National Forest Foundation, the fund provides specialized firefighting vehicles, helps restore trails and supports wildfire preparedness. Ford’s brand recognition and philanthropic program align well with campaigns to build wildfire resilience.
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