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Checkout surprises are fueling a push for clear prices
Junk fees are add-on charges that show up late in the buying process, after a low headline price grabs your attention. This cause pushes for all-in, upfront pricing and rules that limit or stop deceptive extra charges. Winning means people can compare prices easily and pay what they expected at checkout.
Hidden fees waste time and money. A ticket, hotel, or bill can look affordable at first, then jump at the last step.
Clear, all-in prices also help honest businesses. When some companies hide part of the price in “fees,” they can undercut competitors that show the real total up front.
Some industries make large profits from fee revenue and are preparing to lobby, sue, or delay new rules. The biggest risk is that strong rules get narrowed, stalled in court, or enforced unevenly across industries.
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