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Restrict tariffs that exacerbate inflation
Restrict tariffs that exacerbate inflation
Media

Public Campaign – Tariffs = Tax (Media & Grassroots)

Launch a public education campaign reframing tariffs as an “inflation tax” on American families.

Build a sustained public narrative that tariffs function like a consumer tax when they raise prices across the supply chain. This strategy turns abstract trade policy into simple, concrete stories about higher costs for households and small businesses, then aims that attention at decision windows where tariff reductions or guardrails are possible. The goal is to make tariff rollback politically easier and tariff escalation politically costly.

Why this works

If the public strongly associates tariffs with expensive groceries and holiday gifts, politicians will think twice about supporting them. Polls already show many see tariffs hurt their finances; building on that can make tariff rollback a voter issue.

Groundwork Collaborative

Tax-deductible
groundworkcollaborative.org

Shaping the narrative for an economy that works for all

Groundwork Collaborative is a progressive economic policy organization founded in 2018 that focuses on economic narrative and research. It works to challenge harmful economic ideologies and promote ideas that center workers and families—emphasizing how issues like inflation and public investments impact everyday people. Groundwork produces research on topics like corporate profiteering and rising costs, and coordinates messaging among advocates to push for bold, equitable economic policies:.

Mechanism

How Groundwork Collaborative uses funding

About Media
  1. Define the objective and the decision-maker for each campaign window.
  2. Translate tariff impacts into verifiable, plain-language proof points.
  3. Produce and distribute content through press, community channels, and partner amplification.
  4. Monitor counter-messaging and respond quickly with credible sources.
  5. Close the loop by documenting what shifted and what the next ask is.

Partner notes

Partner notes coming soon.
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Updates

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Updates will appear here as the strategy progresses.