Ban toxic additives in U.S. food
Media

Media and exposure campaigns

Publish testing results, elevate family and school stories, drive brand pressure.

Run testing and communications campaigns that translate technical policy into clear consumer and school action—especially during legislative and regulatory decision windows. Publish accessible guides and scorecards, elevate family and school stories, and keep sustained pressure on brands and regulators so reformulation becomes the default, not a one-time response.

Why this works

Details coming soon.

Environmental Working Group logo

Environmental Working Group

Tax-deductible
ewg.org

Nonprofit research and advocacy driving safer chemicals, clean water, and transparent food systems.

Environmental Working Group (EWG) is a nonprofit research and advocacy organization focused on toxic chemicals, safe food, and clean water. EWG is known for public testing, consumer guides, and policy advocacy that helps people make informed choices and pushes industry and government toward safer standards.

Mechanism

How Environmental Working Group uses funding

About Media
  1. Define the objective and decision-maker and connect coverage to the next policy window.
  2. Develop a simple narrative and proof points grounded in existing sources and testing results.
  3. Distribute through press, community channels, schools, and digital audiences.
  4. Monitor response and counter-messaging and adjust quickly to keep pressure focused.
  5. Close the loop by documenting what changed and what the next move is.

Partner notes

Partner notes coming soon.