Build coalitions of industry groups and unions to sponsor new apprenticeship programs through shared commitments.
Organize coalitions of employers, industry groups, and unions to sponsor new apprenticeship programs and expand paid slots. Use visible commitments (including large-company challenges) to create momentum, while building practical support so smaller businesses can participate without excessive friction. Keep commitments tied to program delivery so pledges translate into real training capacity and completions.
Why this works
- Employer buy-in is crucial; having major companies and industry associations pledge to increase apprenticeships (with technical help from intermediaries) can rapidly create slots.
- This also taps private funding – some companies will invest if they see government commitment too.
RepresentUs
AdvocacyUniting across parties to pass anti-corruption laws
Mechanism
About GrassrootsHow RepresentUs uses funding
- Recruit and align anchor employers, unions, and intermediaries around shared apprenticeship goals.
- Convene partners to plan commitments, implementation supports, and a cadence of updates.
- Build a support layer for small businesses (templates, onboarding help, and local facilitation).
- Launch commitments and keep pressure on delivery through ongoing coordination and reporting.
- Adapt the coalition strategy as sectors and regions show what is scaling—and what is stalling.
Milestones
Checkpoints and the expected timing for each step
- 1
Coalition convened and goals set
0–30 daysPartners agree on target sectors, roles, and a shared commitment framework.
- 2
Commitment campaign launched
1–3 monthsPublic commitments are announced alongside concrete program launch plans.
- 3
Small-employer enablement live
2–4 monthsTools and facilitation reduce friction for small businesses to start or join programs.
- 4
Delivery tracked and iterated
OngoingUpdates document program launches and adjustments as barriers emerge.