Updates
No updates yet.
Updates will appear here as the strategy progresses.
A nationwide campaign to elevate the image of skilled trades and apprenticeships as a first-class career path.
Build sustained public messaging that makes “earning while learning” a default, respected option for students, parents, and career switchers. Highlight real pathways into stable, higher-wage work and connect the narrative to policy and employer actions that expand actual slots. Keep the campaign honest about capacity so increased interest is met with real opportunities, not frustration.
Why this works
- Addresses the long-term pipeline – encouraging youth (and their parents) to view “earning while learning” as attractive.
- Germany’s strong apprenticeship system partly rests on cultural respect for vocational training; a U.S.
- campaign could increase applicant interest and political support.
National Skills Coalition
Tax-deductibleChampioning inclusive, high-quality skills training for America’s workers
National Skills Coalition (NSC) is a nonprofit coalition founded in 2000 that advocates for workforce development policies enabling U.S. workers to access training and skilled jobs. NSC brings together business leaders, labor groups, community colleges, and advocates to push for investments in apprenticeship programs, short-term Pell Grants for career education, and other policies to close the skills gap::.
Mechanism
How National Skills Coalition uses funding
- Define the objective and audiences and align messages to the next funding and program windows.
- Develop narratives and proof points that elevate skilled trades and apprenticeships as first-class paths.
- Distribute through media, schools, employers, and community channels with consistent messaging.
- Monitor response and adjust to address misconceptions or counter-messaging.
- Close the loop by documenting what shifted and how the campaign connects people to real opportunities.
Partner notes
Partner notes coming soon.