Elevate “antitrust” from wonk to kitchen-table.
Turn antitrust into a clear story about everyday harms already described in this cause: fewer choices, higher prices, and small businesses squeezed out by dominant firms. Use a sustained media campaign to connect these harms to concrete decision windows in Congress and enforcement agencies. The goal is to raise the cost of inaction and build public permission for stronger rules.
Why this works
- When the public sees concentration hurts them (not just small biz), they demand action.
- Right now, 67% of Americans say government should break up companies if they dominate too much – that sentiment grows with education.
- It also pressures companies (e.g.
- Facebook preemptively reframed itself as supporting some regulations when pressure mounted).
American Economic Liberties Project
Tax-deductibleAdvocating for fair competition and breaking monopoly power
Mechanism
About MediaHow American Economic Liberties Project uses funding
- Define the objective and decision-maker for each push (bill, hearing, agency action, or enforcement moment).
- Build a narrative and proof-point set that explains concentration harms in plain language.
- Produce and distribute content through press, local stories, and digital channels.
- Monitor attention and counter-messaging; respond quickly with credible sources already in the bibliography.
- Close the loop by tying coverage to action steps and documenting what changed.
Milestones
Checkpoints and the expected timing for each step
- 1
Message map + content plan finalized
0–30 daysNarrative, proof points, and target moments are agreed and packaged for reuse.
- 2
Core assets launched
1–2 monthsToolkit, story package, and initial placements go live with a distribution plan.
- 3
Sustained cadence + rapid response
2–4 monthsRegular placements and a response workflow operate through key moments.
- 4
Decision-window conversion
OngoingMedia outputs align to hearings, votes, or enforcement actions with documented movement.