Stop anticompetitive consumer goods mergers

Stop anticompetitive consumer goods mergers

7
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FTC moves to stop a major glue merger

Henkel is trying to buy Liquid Nails, a top rival in construction adhesives. The FTC has sued to block the $725 million deal, arguing it would reduce competition. Winning means the merger is permanently blocked so prices and choices at hardware stores stay more competitive.

Why this matters now

Construction adhesives are basic supplies for home repairs and building. When the top two brands combine, shoppers and contractors can end up with fewer choices and higher prices.

That can raise the cost of everyday projects, from fixing a stair to finishing a remodel. It can also ripple into housing costs when contractors pass higher material costs on to customers.

What's blocking progress

Henkel is expected to fight the case in court and argue the merger still leaves enough competition. Antitrust trials can be technical, and a judge may require detailed proof of consumer harm.

Strategies

Choose which strategies should receive funding this cycle.

Litigation

Regulatory & Legal Action

Support the FTC’s lawsuit and ensure it has the resources and political backing to go the distance.

8,295 VOTES42% SHARE OF POOL
8,295 VOTES42% SHARE OF POOL
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0
Media

Public Pressure & Consumer Advocacy

Launch a public awareness campaign targeting hardware store consumers and homebuilders – “Stop the Glue Merger – Keep DIY Prices Low.” Encourage consumers, t...

5,530 VOTES28% SHARE OF POOL
5,530 VOTES28% SHARE OF POOL
Your Votes
0
Lobbying

Legislative Angle

Push for updated antitrust laws or merger presumptions in Congress – for example, legislation that outright bans mergers leading to high market share in cons...

3,555 VOTES18% SHARE OF POOL
3,555 VOTES18% SHARE OF POOL
Your Votes
0
Grassroots

Market Alternatives & Whistleblowers

Encourage and support smaller competitors or new entrants in the adhesives market – for instance, by connecting venture or public interest investors to any v...

2,370 VOTES12% SHARE OF POOL
2,370 VOTES12% SHARE OF POOL
Your Votes
0

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Impact stories

Impact updates will appear here after the first cycle closes.