Launch a public awareness campaign targeting hardware store consumers and homebuilders – “Stop the Glue Merger – Keep DIY Prices Low.” Encourage consumers, t...
Translate the merger into a practical story about prices, choice, and home repair costs so the court case is not just a technical dispute. Build visible opposition from contractors, consumer advocates, and aligned officials, and keep attention on the decision window while the lawsuit is active. The goal is sustained scrutiny that supports a strong outcome that preserves real competition.
Why this works
- Public and industry opposition can discourage the companies or even spur a congressional inquiry; it signals to the court that this isn’t an abstract issue but one that real people care about (possibly influencing how the harm is viewed).
Environmental Working Group
Tax-deductibleNonprofit research and advocacy driving safer chemicals, clean water, and transparent food systems.
Mechanism
About MediaHow Environmental Working Group uses funding
- Define the objective and decision window tied to the active lawsuit.
- Build a message kit explaining why reduced rivalry can raise costs and reduce choice.
- Recruit credible messengers (contractors, consumer advocates, and local voices).
- Drive distribution through op-eds, earned media, and partner channels.
- Monitor response and adjust quickly as filings and coverage evolve.
Milestones
Checkpoints and the expected timing for each step
- 1
Narrative and messenger kit built
Near-termShared messaging, proof points, and spokespeople list are ready for partner use.
- 2
Coalition sign-on moment
Early in the caseStakeholders publish a joint statement supporting competition and scrutiny.
- 3
Coverage aligned to litigation milestones
Around hearings and key filingsPartner content and earned placements land during decision windows.
- 4
Post-outcome explanation published
After decisionA clear summary explains the outcome and what happens next.