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Launch a public awareness campaign targeting hardware store consumers and homebuilders – “Stop the Glue Merger – Keep DIY Prices Low.” Encourage consumers, t...
Translate the merger into a practical story about prices, choice, and home repair costs so the court case is not just a technical dispute. Build visible opposition from contractors, consumer advocates, and aligned officials, and keep attention on the decision window while the lawsuit is active. The goal is sustained scrutiny that supports a strong outcome that preserves real competition.
Why this works
Public and industry opposition can discourage the companies or even spur a congressional inquiry; it signals to the court that this isn’t an abstract issue but one that real people care about (possibly influencing how the harm is viewed).
Environmental Working Group
Tax-deductibleNonprofit research and advocacy driving safer chemicals, clean water, and transparent food systems.
Environmental Working Group (EWG) is a nonprofit research and advocacy organization focused on toxic chemicals, safe food, and clean water. EWG is known for public testing, consumer guides, and policy advocacy that helps people make informed choices and pushes industry and government toward safer standards.
Mechanism
How Environmental Working Group uses funding
- Define the objective and decision window tied to the active lawsuit.
- Build a message kit explaining why reduced rivalry can raise costs and reduce choice.
- Recruit credible messengers (contractors, consumer advocates, and local voices).
- Drive distribution through op-eds, earned media, and partner channels.
- Monitor response and adjust quickly as filings and coverage evolve.
Partner notes
Partner notes coming soon.