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Push for updated antitrust laws or merger presumptions in Congress – for example, legislation that outright bans mergers leading to high market share in cons...
Use the visibility of this case to push stronger merger presumptions and oversight that treat consumer-goods consolidation as a kitchen-table cost issue. Focus on bill language and hearings that reinforce what enforcers are already arguing in court, so future deals face clearer standards. This work matters while antitrust enforcement is salient and the case is still a live example.
Why this works
Even if not passed immediately, bills and hearings keep pressure on enforcers and can shame companies. If passed, tougher laws would prevent similar deals across industries.
Tech Oversight Project
AdvocacyHolding Big Tech accountable through policy and pressure
The Tech Oversight Project is a tech policy advocacy organization launched in 2022 to push for aggressive government action against Big Tech monopolies:. It is the only watchdog focused solely on advancing antitrust legislation and regulatory scrutiny of companies like Amazon, Google, Meta, and Apple. The Tech Oversight Project uses campaign-style tactics — rapid response communications, opposition research, and media outreach — to counter Big Tech’s lobbying and rally support for reforms that protect consumers, privacy, and competition:.
Mechanism
How Tech Oversight Project uses funding
- Identify legislative targets (hearings, letters, or bills) relevant to merger scrutiny.
- Prepare briefings that use this case to explain concentrated markets in everyday products.
- Meet with offices and committee staff; align coalition partners on shared asks.
- Provide testimony and rapid analysis when hearings or markups are scheduled.
- Track progress and iterate across the session while staying aligned with enforcement facts.
Partner notes
Partner notes coming soon.