Push for updated antitrust laws or merger presumptions in Congress – for example, legislation that outright bans mergers leading to high market share in cons...
Use the visibility of this case to push stronger merger presumptions and oversight that treat consumer-goods consolidation as a kitchen-table cost issue. Focus on bill language and hearings that reinforce what enforcers are already arguing in court, so future deals face clearer standards. This work matters while antitrust enforcement is salient and the case is still a live example.
Why this works
- Even if not passed immediately, bills and hearings keep pressure on enforcers and can shame companies.
- If passed, tougher laws would prevent similar deals across industries.
Tech Oversight Project
AdvocacyHolding Big Tech accountable through policy and pressure
Mechanism
About LobbyingHow Tech Oversight Project uses funding
- Identify legislative targets (hearings, letters, or bills) relevant to merger scrutiny.
- Prepare briefings that use this case to explain concentrated markets in everyday products.
- Meet with offices and committee staff; align coalition partners on shared asks.
- Provide testimony and rapid analysis when hearings or markups are scheduled.
- Track progress and iterate across the session while staying aligned with enforcement facts.
Milestones
Checkpoints and the expected timing for each step
- 1
Legislative targets and brief finalized
Near-termA short list of committees/offices and a shared briefing memo is completed.
- 2
First oversight action launched
During the case’s news windowA hearing request, letter, or public statement is issued by lawmakers.
- 3
Bill language drafted or introduced
During a legislative sessionRelevant language is filed or a bill is formally introduced.
- 4
Coalition follow-through maintained
OngoingPartners coordinate outreach through key committee and floor moments.