Encourage and support smaller competitors or new entrants in the adhesives market – for instance, by connecting venture or public interest investors to any v...
Build grassroots and industry-side pressure that keeps competition visible beyond the courtroom: organize contractors and small businesses, surface credible insider information, and elevate practical alternatives. This complements the legal strategy by making anti-competitive behavior harder to hide and by keeping attention on what buyers lose when rivalry shrinks. It’s a longer-horizon path that still matters while the deal is contested.
Why this works
- Demonstrating that alternatives exist and are at risk can sway public and judicial opinion (“don’t let the giant kill this small business”).
- Whistleblower input could bolster the FTC’s case by showing intent or likely price hikes.
Tech Oversight Project
AdvocacyHolding Big Tech accountable through policy and pressure
Mechanism
About GrassrootsHow Tech Oversight Project uses funding
- Recruit contractors, small firms, and consumer advocates into a competition-focused coalition.
- Create clear channels for tips and documentation from insiders, suppliers, or retailers.
- Coordinate with legal partners so sensitive information is handled responsibly.
- Highlight the value of competition and viable alternatives through community actions and partner comms.
- Sustain engagement through the decision window so pressure and information don’t fade.
Milestones
Checkpoints and the expected timing for each step
- 1
Coalition goals and channels set
Near-termCore members agree on objectives, roles, and communication pathways.
- 2
Reporting channel established
EarlyA clear, safe pathway for submissions is live and shared with stakeholders.
- 3
Leads routed responsibly
During active litigationRelevant, document-backed information is triaged and shared through appropriate legal channels.
- 4
Transition plan after outcome
Post-decisionCoalition defines next steps based on the ruling and maintains coordination.