Updates
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Updates will appear here as the strategy progresses.
Pursue a procedurally robust re-issuance of the Negative Option Rule update and/or pass federal legislation that hard-requires simple online cancellation.
Restore a legally resilient national baseline that makes “click-to-cancel” real across major subscription-heavy sectors. Because the prior update was vacated on procedural grounds, this strategy emphasizes durability: stronger process, clearer standards, and/or legislation that can survive challenges. The goal is an enforceable default that makes cancellation as easy as enrollment.
Why this works
Sets an economy-wide baseline so cancellation friction becomes illegal by default.
The Sierra Club, founded in 1892 by John Muir, is one of the oldest and largest grassroots environmental organizations in the U.S. With chapters in every state, the Sierra Club engages in a range of activities to protect the environment: it lobbies for strong environmental legislation (from climate action to wildlife protection), runs grassroots campaigns to move beyond fossil fuels, leads outdoor outings to connect people with nature, and occasionally takes legal action to enforce environmental laws. The Sierra Club also has an active political program endorsing and campaigning for pro-environment candidates through its PAC.
Mechanism
How Sierra Club uses funding
- Define the objective: what “as easy to cancel as to enroll” requires in practice.
- Build the case with evidence and coalition alignment tied to the documented harms here.
- Engage lawmakers and relevant processes with targeted outreach and testimony when needed.
- Track timelines, amendments, and procedural steps; adjust strategy as the window shifts.
- Close the loop by documenting what changed and what enforcement paths remain.
Partner notes
Partner notes coming soon.