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Garner public enthusiasm and awareness – evoke the spirit of the Space Race.
Build public support for NISR by making microgravity research tangible and tied to benefits on Earth. Use earned media and simple storytelling to connect experiments in space to medicines, materials, and U.S. innovation, while addressing the “space versus Earth” skepticism head-on. The goal is to make support for the institute a politically easy yes.
Why this works
Politicians often enjoy backing space initiatives that have positive PR. A high-profile campaign (perhaps involving figures like former astronauts, or Bill Nye/Neil deGrasse Tyson types from Planetary Society) could make this a “feel-good” consensus item.
Whale and Dolphin Conservation (WDC) – North America
Tax-deductibleGlobal charity protecting whales and dolphins through research, education, and policy.
Whale and Dolphin Conservation (WDC) is a global charity dedicated to protecting whales and dolphins. The North America office runs campaigns, research, education, and policy work to safeguard cetaceans and their habitats.
Mechanism
How Whale and Dolphin Conservation (WDC) – North America uses funding
- Create plain-language explainers that define microgravity research and why continuity matters.
- Highlight the ISS transition and Tiangong competition described in the cause materials.
- Pitch op-eds and media content featuring respected scientist and astronaut voices.
- Use NASA and partner channels to amplify consistent messages.
- Prebut skepticism by emphasizing documented Earth benefits and jobs framing already in the cause.
- Tie communications pushes to committee votes and funding decisions.
Partner notes
Partner notes coming soon.