Phase 1 participation

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Ban PFAS in consumer products
Media

Public testing and awareness

Test consumer products and water; educate the public and policymakers.

Raise PFAS salience by turning complex exposure problems into clear, decision-ready information. This strategy funds testing and compilation, publishes maps and reports, and translates results into stories and briefings that support bans, cleanup, and enforceable standards.

Supported this cycle by

IKEA logo
$50,000
Contribution
Sponsor: IKEA

Why this works

Details coming soon.

Environmental Working Group logo

Environmental Working Group

Tax-deductible
ewg.org

Nonprofit research and advocacy driving safer chemicals, clean water, and transparent food systems.

Environmental Working Group (EWG) is a nonprofit research and advocacy organization focused on toxic chemicals, safe food, and clean water. EWG is known for public testing, consumer guides, and policy advocacy that helps people make informed choices and pushes industry and government toward safer standards.

Mechanism

About Media

How Environmental Working Group uses funding

  1. Define the next decision window and the specific outcomes the communications push should support.
  2. Conduct or compile testing and publish maps and reports that people can use.
  3. Translate findings into a simple narrative and clear calls to action for policymakers and the public.
  4. Distribute through press outreach, community channels, and digital campaigns tied to key moments.
  5. Monitor and respond to confusion and counter-messaging so the story stays accurate and focused.

Milestones

Checkpoints and the expected timing for each step

  1. 1

    Testing + narrative plan set

    0–30 days

    Priority outputs, audiences, and decision windows are defined with a publication schedule.

  2. 2

    First map or report published

    1–3 months

    A report is released with plain-language takeaways and a distribution plan.

  3. 3

    Policymaker briefing kit delivered

    2–4 months

    Briefings and materials are delivered ahead of a key legislative or regulatory moment.

  4. 4

    Sustained update cadence operating

    3–6 months

    Updates and rapid responses keep attention aligned to actionable outcomes.

Risks, trade-offs & sources

Updates

No updates yet.

Updates will appear here as the strategy progresses.

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