Protect exposed families; accelerate retailer commitments to eliminate PFAS.
Organize communities and use consumer-facing pressure to speed PFAS-free commitments from brands and retailers, while supporting state rulemaking that makes progress durable. This strategy pairs scorecards and procurement pressure with practical guardrails so phase-outs are real, verified, and not replaced by “regrettable substitution.”
Supported this cycle by
Why this works
Details coming soon.
Defend Our Health
AdvocacyPublic-health advocacy to protect people from toxic chemical exposures.
Mechanism
About MediaHow Defend Our Health uses funding
- Identify impacted communities and partners and set a shared campaign agenda.
- Develop messages and materials that connect PFAS exposure to concrete decisions and corporate commitments.
- Engage brands and retailers with clear PFAS-free standards, timelines, and public accountability tools.
- Support state rulemaking so voluntary commitments are reinforced by enforceable standards.
- Track and publish progress with scorecards and updates to sustain momentum.
Milestones
Checkpoints and the expected timing for each step
- 1
Community + retailer target plan set
0–30 daysPriority audiences, targets, and a scorecard approach are defined with partner roles.
- 2
Scorecard and campaign assets launched
1–2 monthsPublic-facing materials and tracking go live with a clear outreach plan.
- 3
First PFAS-free commitments secured
2–4 monthsOne or more retailers announce commitments with scope and timelines, plus follow-through expectations.
- 4
Rulemaking support delivered
3–6 monthsPartners submit comments and mobilize support for enforceable standards that back commitments.
- 5
Progress updates and accountability cycle
6–12 monthsScorecards are updated and laggards are surfaced with clear next-step pressure.