Updates
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Updates will appear here as the strategy progresses.
Pressure large manufacturers and retailers to phase out artificial dyes voluntarily and label progress publicly.
Use public pressure and narrative to push manufacturers and retailers to remove synthetic dyes voluntarily and report progress in the open. This strategy aims to move faster than regulation by making dye-free defaults a competitive expectation. It works best when paired with policy so voluntary promises don’t become substitutes for enforceable standards.
Why this works
Can move faster than regulation; shifts norms across the category.
Center for Food Safety
Tax-deductiblePublic-interest advocacy using litigation, policy, and grassroots action to protect health and the environment from industrial agriculture.
Center for Food Safety (CFS) is a public-interest environmental advocacy group that uses litigation, policy, and grassroots organizing to protect human health and the environment from harms of industrial agriculture.
Mechanism
How Center for Food Safety uses funding
- Identify high-visibility companies and products where dye removal would reduce routine exposure, especially for kids.
- Run campaigns that earn attention and keep the focus on measurable commitments, not vague statements.
- Ask for public commitments with clear scope and regular progress reporting.
- Publish simple trackers so consumers and advocates can compare progress across companies.
- Highlight leaders to normalize dye-free defaults and keep pressure on laggards.
- Coordinate with policy campaigns so brand commitments reinforce the case for standards.
Partner notes
Partner notes coming soon.