Have Governor Shapiro publicly champion the Clean Truck rule as a homegrown win for PA jobs, health, and industry competitiveness.
Use Governor Shapiro’s public leadership to make ACT adoption feel inevitable and locally grounded, not imported or fringe. This strategy focuses on a clear narrative—jobs, health, and competitiveness—paired with direction to move the DEP rulemaking forward and visible support for charging and small-business compliance. The goal is to neutralize “Californication” rhetoric while keeping the process on schedule.
Why this works
- A popular governor’s backing can neutralize “Californication” rhetoric – Shapiro can frame it as “Pennsylvania’s Clean Truck Opportunity,” emphasizing local benefits: thousands of new manufacturing and infrastructure jobs and billions in fleet savings.
- By highlighting that PA-based companies (like those who wrote in support) want this rule, he makes it pro-business.
- Shapiro can also underscore how it protects children’s health (hard for opponents to argue against kids’ asthma relief).
- This top-down push would expedite DEP action and signal regulators, businesses, and lawmakers that this is a priority.
League of Conservation Voters
AdvocacyElecting environmental champions and advocating for climate action
Mechanism
About LobbyingHow League of Conservation Voters uses funding
- Develop a disciplined message that emphasizes health benefits, business competitiveness, and local economic upside.
- Coordinate with supportive businesses and advocates to validate the message and reduce “anti-business” framing.
- Secure high-visibility statements and executive direction that keep DEP moving on rulemaking.
- Pair messaging with concrete support plans that address infrastructure and compliance concerns.
- Maintain rapid-response communications to counter “Californication” and price-hike rhetoric.
- Track the rulemaking timeline and use moments of visibility to keep attention on progress.
Milestones
Checkpoints and the expected timing for each step
- 1
Narrative frame and validators aligned
EarlyShared talking points and supporting voices are prepared to reinforce the same message.
- 2
Public leadership moment secured
As rulemaking momentum buildsGovernor Shapiro publicly backs the rule and ties it to agency action.
- 3
Support plan packaged with messaging
Before key decision pointsCharging and compliance support is communicated alongside the rule, reducing credibility gaps.
- 4
Opposition narratives countered
During public debate“Californication” rhetoric is neutralized with business and health validators.
- 5
Final push to adoption
At decision pointLeadership pressure supports adoption and smooth transition into implementation planning.