Pennsylvania clean truck standards
Lobbying

Governor’s Leadership & Narrative Reframing

Have Governor Shapiro publicly champion the Clean Truck rule as a homegrown win for PA jobs, health, and industry competitiveness.

Use Governor Shapiro’s public leadership to make ACT adoption feel inevitable and locally grounded, not imported or fringe. This strategy focuses on a clear narrative—jobs, health, and competitiveness—paired with direction to move the DEP rulemaking forward and visible support for charging and small-business compliance. The goal is to neutralize “Californication” rhetoric while keeping the process on schedule.

Why this works

  • A popular governor’s backing can neutralize “Californication” rhetoric – Shapiro can frame it as “Pennsylvania’s Clean Truck Opportunity,” emphasizing local benefits: thousands of new manufacturing and infrastructure jobs and billions in fleet savings.
  • By highlighting that PA-based companies (like those who wrote in support) want this rule, he makes it pro-business.
  • Shapiro can also underscore how it protects children’s health (hard for opponents to argue against kids’ asthma relief).
  • This top-down push would expedite DEP action and signal regulators, businesses, and lawmakers that this is a priority.

League of Conservation Voters

Advocacy
lcv.org

Electing environmental champions and advocating for climate action

The League of Conservation Voters (LCV) is a prominent environmental advocacy and political organization founded in 1969. LCV works to turn environmental values into national priorities by influencing elections and policy: it publishes the National Environmental Scorecard rating lawmakers’ votes, lobbies for strong environmental protections, and through its affiliated PACs supports pro-environment candidates. LCV and its state affiliates mobilize voters, run issue campaigns on climate and conservation, and have helped secure victories such as passing stronger clean air and water laws and defending public lands.

Mechanism

How League of Conservation Voters uses funding

About Lobbying
  1. Develop a disciplined message that emphasizes health benefits, business competitiveness, and local economic upside.
  2. Coordinate with supportive businesses and advocates to validate the message and reduce “anti-business” framing.
  3. Secure high-visibility statements and executive direction that keep DEP moving on rulemaking.
  4. Pair messaging with concrete support plans that address infrastructure and compliance concerns.
  5. Maintain rapid-response communications to counter “Californication” and price-hike rhetoric.
  6. Track the rulemaking timeline and use moments of visibility to keep attention on progress.

Partner notes

Partner notes coming soon.