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Updates will appear here as the strategy progresses.
Galvanize public opinion via campaigns that expose the risks of leasing in treasured landscapes and build pressure to keep sensitive places off- limits.
Galvanize public opinion via campaigns that expose the risks of leasing in treasured landscapes – e.g. spotlighting a proposed lease near a national park or water source. Use petitions, rallies, and media investigations (for instance, showing orphaned wells leaking in wildlife areas).
Why this works
- Public outrage can sway policymakers – in some cases the Interior Dept.
- deferred leases near Arches NP after an outcry.
- Media stories humanize the issue (like Navajo residents speaking about health impacts), building broad support for “keep it in the ground.”
Natural Resources Defense Council
Tax-deductibleInternational environmental advocacy leveraging science, law, and policy to protect people and nature.
The Natural Resources Defense Council (NRDC) is an international environmental advocacy organization that leverages science, law, and policy to protect public health and nature. NRDC advances clean air and water protections, climate action, wildlife conservation, and environmental justice in the U.S. and abroad.
Mechanism
How Natural Resources Defense Council uses funding
- Define the objective and the decision-maker for each campaign moment.
- Develop a narrative that connects sensitive places to tangible harms and a clear alternative to new leasing.
- Distribute content through press outreach, community channels, and partner amplification.
- Monitor counter-messaging and respond quickly with verifiable proof points.
- Close the loop by documenting outcomes and resetting the next target.
Partner notes
Partner notes coming soon.